Thursday, 1 February 2018

Making of the Legend – Rolex

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The name Rolex itself is enough to see jaws drop – that’s the power of its legacy. Being the pioneer of watchmaking since 1905, Rolex has carved an unmatched niche in the world of timekeeping. It is noted as the original innovator, giving the world its first waterproof watch, the Oyster and the iconic Perpetual rotor self-winding mechanism. Over more than a century, generations of influential men and women have chosen Rolex as their trusted partner. Rolex has served as a dependable companion to achievers and explorers all over the world, whether its accompanying them to high mountain peaks or depths of the ocean.

Rolex is undoubtedly the most recognized, trusted and desirable name in watchmaking. The birth of the brand is entwined with the life of a German watchmaker named Hans Eberhard Wilhelm Wilsdorf, more popularly known as the founder of Rolex. While many debate over the origin of the name Rolex (short for the name Rolex Watch Company), most agree that it is derived from the French phrase ‘horlogerie exquise’ which translates to ‘exquisite watch industry’.  In the midst of rigid watch traditions and restrictions, the turning point for Wisldorf was the invention of the Oyster case, according Rolex a position that generations of watchmakers could only aspire to challenge. Circa 1910s, Rolex also became the first to prove that a chronometer wristwatch could achieve the same level of precision and accuracy as a marine chronometer – an idea many would refuse to believe at the time.

With trusted retailers such as Ethos Watch Boutiques offering a host of iconic timepieces to compliment varied personalities, Rolex watches today are treated synonymously with perfection. Living up to the legacy and taking it a notch further, here’s a look at our top 3 all-time favourite Rolex watches for men:

1.Rolex Deepsea


The Deepsea is an ultra-resistant diver’s watch that has found a permanent home in the kit of the world’s best-known divers. Engineered by Rolex for conquest of deep blue waters, the rugged timepiece is waterproof up to the level of 12,800 feet or 3,900 metres. It has been developed after years of intensive research in collaboration with globally acclaimed diving professionals. To add another layer of protection, the watch comes with a dedicated helium escape valve to ensure that it stays protected at all times under water. The use of 904L stainless steel, a classy black dial and Oyster bracelet make the timepiece an ideal match not just for divers but for any man who appreciates adventure and enjoys an adrenaline rush.

2.Rolex Datejust 41
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No list of all time favorite watches is complete without mentioning the Datejust 41 by Rolex. The classic wristwatch has successfully retained its iconic features while adapting to the modern man’s taste and requirements. With hour markers intricately fashioned from 18 ct gold and a characteristic blue dial you just can’t miss, the Datejust 41 hits all the right spots in terms of form as well as function. True to the Datejust series, the 3-hour mark carries a window displaying the date, covered with a Cyclops lens to magnifying it, facilitating easy readability.

3.Rolex Air-King


A heartfelt tribute to conquerors of the sky, the Rolex Air King has its own part to play in the epic tale of aviation. Keeping with the aesthetic appeal of the 1950s model, further updated to match the taste of the modern man, the Rolex Air King today has made its mark as a collector’s item. With its distinctive black dial, the 40mm case in 904L stainless steel is strapped with the iconic Oyster bracelet and Oysterclasp.

No matter your choice of Rolex, the name itself comes with a legacy that can be passed over generations. Wearing a Rolex is more than just wearing a watch; it is an unmatched feeling of power, status and sophistication.


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