Monday 30 March 2020

How is TikTok promoting online safety?

Since its launch, TikTok has focused on inspiring creativity and bringing joy amongst its users. While doing so, TikTok has also impressed upon the safety of its users, ensuring that they stay safe and even be responsible while using the app, with some of them even becoming guardians of online safety.

TikTok has also partnered with several organisations to promote online safety. Recently, TikTok partnered with NASSCOM Foundation to launch an in-app safety campaign #MeraInternet to celebrate Safer Internet Day (SID). Through this initiative, TikTok announced several in-app initiatives to promote a safe and responsible in-app environment. TikTok is encouraging users to create short videos on safe internet and take a pledge to do their bit.

The challenge invites users to share their ideas on how they can become responsible digital citizens and contribute to a positive online environment. TikTok also launched an in-app quiz to equip users with online safety tips. The quiz highlights topics of not sharing account details, phishing awareness as well as the best practices of utilizing TikTok safety settings to take control of their online presence and wellness.

Additionally, in association with NASSCOM Foundation, TikTok is inviting users to take a pledge for a safer and happier online environment. To further drive the conversation among industry leaders, TikTok also partnered FICCI to deliberate on ways in which government, academia and civil society can come together to achieve a common goal of moving together for a better Internet.
Last month, TikTok partnered with Data Security Council of India, as part of the TikTok for Good campaign, to launch an interactive and informative quiz for its community online. In line with the theme of the 2020 edition of Data Privacy Day - ‘Privacy is Everyone’s Responsibility’, the in-app quiz asks users interesting questions pertaining to their awareness of online privacy and its importance.

Prior to this, TikTok last year launched the #WaitASecToReflect campaign, that promotes responsible online conduct amongst India's digital citizens. As part of the #WaitASecToReflect, TikTok also partnered with the Digital Empowerment Foundation (DEF) to run on-ground workshops focussed on promoting safe use of social media platforms across 10 Indian states.

In addition to this, TikTok partnered also with the Indian Institute of Mass Communication to train budding media professionals on the existing industry wide challenges faced due to the evolving social media landscape in India.

At the beginning of last year, as part of the #SafeHumSafeInternet campaign ushering in Safer Internet Day in India, TikTok also partnered with the Cyber Peace Foundation, an award-winning NGO and global think tank of cyber security and policy experts, to promote online safety. Together, they held an event in New Delhi to highlight and discuss the importance of online safety, educate internet users of safety practices to follow, along with efforts that should be taken to promote online safety.

As we are at the beginning of 2020, TikTok looks like it will promote more such online safety campaigns to ensure that its users have a wonderful experience while promoting educational and fun content on the platform.

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