I have often
wondered why children of current generation are delicate darlings and not rough
and tough kids as we were. May be their upbringing by us is at blame for their
in general weaker immunity or probably our failure to give them pure
unadulterated nourishment so that they grow healthy and strong.
I know every
mom will agree with me that we now a days almost perennially fret over where to
get unadulterated food items for our family on a regular basis. What guarantee
do we have that the Food item embossed with a organic food stamp is genuinely
grown without chemical intervention.
Sometimes I
sulk seeing perishable vegetables in my refrigerator lying non rotten even
after a fortnight. What preservatives have they been sprayed with? While my
mommy taught me to consume most fruits and veggies with their skin on for their
nutritive values, for my own kiddo I like to peel off the wax smooth bright
ones. Doubting has almost become a habit for me now and I am most often seen
perturbed with what the label of a product says and what it actually offers. Mr.
husband is so pissed off with my research that he has even contemplated
abandoning me at the grocers supermarket until I am satiated with the quality
check of the products I purchase.
Phew! I wish
a wasted weekend over the above would ensure I got the genuine supply of month
long food essentials and I would most happily do that. To add the the woes are
everyday revelations on news channels about food contamination and their
negative impact on ours and our loved ones health. The unhealthy accusation
game among competitors further leaves the innocent consumer baffled. What and
whom to trust? What to eat what not? At least the roti we eat of the three most
basic essentials of human beings, roti, kapada and makaan (bread, clothing and
housing) should be available to us in the purest unadulterated form as the
Hindi idiom goes - Jaan Hai To Jahaan Hai!
Gone are the
days when mom bought grains from farmers, washed them herself, left them to dry
and then tucked me along to the chakki to get pure genuine aata for her spouse
and children. Today in our fast paced life managing both office and home plus
not having the right eye to judge the right grain quality, I can no way rely on
the above and have stuck to what my paarkhi mom eventually took to in the later
years, the pure and genuine Aashirvaad Atta with multigrains. It indeed is one
of the blessings true to its name. I have recently switched over to its all the
more nutritious variant Multigrain Atta for I have witnessed my mom adding a lot
of other essential grains flour to her wheat flour to enhance its nutritive
value several fold and that’s what Aashirvaad atta with multigrain is. A power
packed flour of six grains weaving together the goodness of the vitamins,
micronutrients and minerals of all of them into one. Also in the current
scenario, it’s usage becomes all the more relevant for our picky eater kiddos
who need a rich diet to build their health and immunity and this precisely is
my near year resolution too for myself and my family to give them a gift of a
good health the Aashirvaad way.
My faith on
them is extensively researched and I am proud of the fact they source
their grains from 6500 exclusive centres and their flour passes more than 410
qualitative tests twice a year to serve nothing less than the best on their
customer’s plate. I wish there were more authentic food items available like
there’s, to relieve our pressure a bit and impart good health to our families
forever!
While I vouch
for them, I can safely recommend it to all the readers of Truly Yours
Roma....this festive season, as you ring the merry bells of Christmas and new
year, gift yourself and your family a gift of sound health and perfect
nutrition the Aashirvaad Way.
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